The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button
The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. Dash Button users. The findings show that its usage significantly affects shopping impulsiveness.
Maya Farah and Zahy Ramadan (2017) ,"The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 596-597.
Maya Farah, Lebanese American University, Lebanon
Zahy Ramadan, Lebanese American University, Lebanon
NA - Advances in Consumer Research Volume 45 | 2017
Brands as Complex Social Processes
Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland
In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information
Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA
More than just a number: The negative effect of 100% claims
Nira Munichor, Bar-Ilan University
Liat Levontin, Technion University, Israel