The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button

The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. Dash Button users. The findings show that its usage significantly affects shopping impulsiveness.



Citation:

Maya Farah and Zahy Ramadan (2017) ,"The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 596-597.

Authors

Maya Farah, Lebanese American University, Lebanon
Zahy Ramadan, Lebanese American University, Lebanon



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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