3-A: “Mannequin and I”: How Social Distance From Mannequins and Self-Construals of Shoppers Affect Product Evaluation

This research investigates the effect of mannequin design on consumer’s product evaluation. We find that interdependents, but not independents, perceive a closer social distance from abstract (vs. realistic) mannequins and evaluate the products wore by abstract (vs. realistic) mannequins more positively. Moreover, perceived social distance mediates product evaluation.



Citation:

Pielah Kim and Xiaoyan Deng (2017) ,"3-A: “Mannequin and I”: How Social Distance From Mannequins and Self-Construals of Shoppers Affect Product Evaluation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1039-1039.

Authors

Pielah Kim, Philadelphia University, USA
Xiaoyan Deng, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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