11-I: Effects of the Qualification of Potentially Misleading Claims on Production Characteristics on Buying Intention

This consumer (n=1420) study analyzes the qualification of potentially misleading statements about production processes, based on conjoint ratings of taste, health and animal welfare qualities and buying intentions. Deception potential is revealed by mediation tests of taste, health and AW ratings on the effects of conjoint attributes on buying intentions.



Citation:

Tino Bech-Larsen, George Tsalis, Trine Moerk, and Klaus G. Grunert (2017) ,"11-I: Effects of the Qualification of Potentially Misleading Claims on Production Characteristics on Buying Intention", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1014-1014.

Authors

Tino Bech-Larsen, Aarhus University, Denmark
George Tsalis, Aarhus University, Denmark
Trine Moerk, Aarhus University, Denmark
Klaus G. Grunert, Aarhus University, Denmark



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’s Echo Chambers

Niek Althuizen, ESSEC Business School
Sourjo Mukherjee, ESSEC Business School
Negin Latifi Kasani, ESSEC Business School

Read More

Featured

Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce

Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision

Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.