The Effects of Warm Versus Cool Ambient Scents on Calorie Consumption

The results of a set of field and lab studies show that the presence of a warm ambient scent leads to reduced amount of overall food and calorie consumption than the presence of a cool ambient scent. The effects reverse in the case of beverages.



Citation:

Sarah Lefebvre and Dipayan Biswas (2017) ,"The Effects of Warm Versus Cool Ambient Scents on Calorie Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 313-318.

Authors

Sarah Lefebvre, Murray State University, USA
Dipayan Biswas, University of South Florida, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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