16-I: Structure-Seeking in the Sharing Economy

The sharing economy has transformed peer-to-peer consumption into a multi-billion dollar industry. Despite its success, resistance towards participation prevails and has been shown to be related to perceptions that sharing economy experiences lack structure and consistency. The current research identifies personal need for structure as a psychological barrier towards participation.


Alexander Davidson, Mohammad Reza Habibi, and Michel Laroche (2017) ,"16-I: Structure-Seeking in the Sharing Economy", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1023-1023.


Alexander Davidson, Concordia University, Canada
Mohammad Reza Habibi, California State University Fullerton, USA
Michel Laroche, Concordia University, Canada


NA - Advances in Consumer Research Volume 45 | 2017

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