Will It Taste Better If You Think About What You Are Eating? Cultural Differences in Food-Ingredient Information Seeking
This research examines the cultural differences in ingredient information seeking when consumers evaluate foods. Through four studies, we show that compared to Chinese, Americans have a greater need for ingredient information and process this information more separately, thus evaluating foods more favorably when the ingredients are displayed separated (vs. mixed).
Hao Shen and Jun Pang (2017) ,"Will It Taste Better If You Think About What You Are Eating? Cultural Differences in Food-Ingredient Information Seeking ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 878-878.
Hao Shen, Chinese University of Hong Kong, China
Jun Pang, Renmin University of China, China
NA - Advances in Consumer Research Volume 45 | 2017
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel
O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA