The Effect of Visual Cues on the Sense of Completeness

Consumers associate circular (vs. square) shapes with a greater sense of completeness. Grouping components in a circular (vs. square) shape increases the perceived completeness of a set of products or events, and consequently increases the perceived importance of each component. Distinctive visual cues (e.g., colors) of components attenuate this effect.



Citation:

Miaolei (Liam) Jia, Aradhna Krishna, and Xiuping Li (2017) ,"The Effect of Visual Cues on the Sense of Completeness", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 286-290.

Authors

Miaolei (Liam) Jia, National University of Singapore, Singapore
Aradhna Krishna, University of Michigan, USA
Xiuping Li, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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