10-N: Quantification and Experience in Effortful Task: Moderating Role of Causality Orientation, Gender.

This study aims to conduct experiments to investigate the effect of quantification on people’s experience (e.g. vitality, enjoyment) in effortful task. Another focus of this paper is to explore the moderating role of individual differences (e.g. causality orientation, gender) on the relationship between quantification and effortful task experience.



Citation:

Daoyan Jin, Halgeir Halvari, Natalia Maehle, and Christopher Niemiec (2017) ,"10-N: Quantification and Experience in Effortful Task: Moderating Role of Causality Orientation, Gender.", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1037-1037.

Authors

Daoyan Jin, University College of Southeast Norway, Norway
Halgeir Halvari, University College of Southeast Norway, Norway
Natalia Maehle, Western Norway University of Applied Sciences, Norway
Christopher Niemiec, University of Rochester, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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