Mental Stimulation and Cognitive Orientation: Implications For Children’S and Adults’ Food Choices

The results of two field experiments with children at a middle school cafeteria and two lab experiments with adults show that undertaking mental stimulation tasks (such as by solving math problems) before making a food choice leads to less indulgent food choices.



Citation:

Dipayan Biswas, Annika Abell, and Courtney Szocs (2017) ,"Mental Stimulation and Cognitive Orientation: Implications For Children’S and Adults’ Food Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1073-1073.

Authors

Dipayan Biswas, University of South Florida, USA
Annika Abell, University of South Florida, USA
Courtney Szocs, Portland State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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