Why Don’T Parents Walk Their Talk? Exploring Parental Deviant Food Socialization Behaviors Within the Family

This study, drawing on neutralization theory, explores how parents neutralize their feelings of guilt when performing deviant food socialization practices (e.g. offering unhealthy food to their children). The findings highlight how neutralization techniques help lessen parents’ self-blame through performing negative displays of parenthood.



Citation:

Tanyatip Kharuhayothin and Ben Kerrane (2017) ,"Why Don’T Parents Walk Their Talk? Exploring Parental Deviant Food Socialization Behaviors Within the Family", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 433-437.

Authors

Tanyatip Kharuhayothin, University of Manchester, UK
Ben Kerrane, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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