The Evolution of Signals
Consumers leverage the symbolic nature of products to signal unobservable characteristics such as identity or status. Due to their symbolic nature, the meaning and hence use of signals is constantly evolving. This roundtable discussion explores open questions regarding the antecedents and consequences of signal evolution.
Katherine M. Crain (2017) ,"The Evolution of Signals", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1005-1005.
Katherine M. Crain, Duke University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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Marina Puzakova, Lehigh University
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Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
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