Web 2.0: Online Communities Or Bla-Bla Land?

This paper explores users’ interactions on Twitter and Kickstarter. Not only do users interact with each other significantly more often on Kickstarter than on Twitter, they also express a stronger community feeling. This paper contributes to the understanding of the variations of possible interactions across different online platforms.



Citation:

Natalia Drozdova, Denis Utochkin , and Ingeborg A. Kleppe (2017) ,"Web 2.0: Online Communities Or Bla-Bla Land?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 415-418.

Authors

Natalia Drozdova, Norwegian School of Economics, Norway
Denis Utochkin , Norwegian School of Economics, Norway
Ingeborg A. Kleppe, Norwegian School of Economics, Norway



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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