17-L: Social Tv and Viewing Experience

We examine the effect of social TV on viewers’ likelihood to watch a show again. We find that social TV increases repeat viewing when viewers are alone (but not in a group) and when they create content related to the show (but not unrelated content).



Citation:

Emily Powell and Alixandra Barasch (2017) ,"17-L: Social Tv and Viewing Experience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1056-1056.

Authors

Emily Powell, New York University, USA
Alixandra Barasch, New York University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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