“I Am What You Eat”: Parents’ Morality Is Inferred From the Products They Choose For Their Children
Using attribution theory as a theoretical framework we develop a model of parental surrogate consumption. We demonstrate that perceptions of parents’ morality are influenced by the consumption choices they make for their children, and the strength of such moral attributions is dependent on perceptions of behavioral consistency and control.
Stefanie M. Tignor and Remi Trudel (2017) ,"“I Am What You Eat”: Parents’ Morality Is Inferred From the Products They Choose For Their Children", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 910-913.
Stefanie M. Tignor, Northeastern University, USA
Remi Trudel, Boston University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Q2. Why do Kids Love Watching Unboxing Videos? Understanding The Motivations of Children to Consume Unboxing Toy Videos
Teresa Trevino, Universidad de Monterrey
Mariela Coronel, UDEM
Valeria Martínez, UDEM
Ivanna Martínez, UDEM
Daniela Kuri, UDEM
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual
Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong