“I Am What You Eat”: Parents’ Morality Is Inferred From the Products They Choose For Their Children

Using attribution theory as a theoretical framework we develop a model of parental surrogate consumption. We demonstrate that perceptions of parents’ morality are influenced by the consumption choices they make for their children, and the strength of such moral attributions is dependent on perceptions of behavioral consistency and control.



Citation:

Stefanie M. Tignor and Remi Trudel (2017) ,"“I Am What You Eat”: Parents’ Morality Is Inferred From the Products They Choose For Their Children", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 910-913.

Authors

Stefanie M. Tignor, Northeastern University, USA
Remi Trudel, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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