14-U: Seeing Through Consumer: Predicting Consumer Preferences and Choices By Using Deep Learning Neural Networks

Training neural networks with consumer data can critically change marketing practice. This research shows that consumer choices can be predicted by usage of deep learning neural networks. Apart from prediction of what consumer is most likely to select, we can optimize the product to fit consumer's preferences.



Citation:

Marija Banovic and Vladan Arsenijevic (2017) ,"14-U: Seeing Through Consumer: Predicting Consumer Preferences and Choices By Using Deep Learning Neural Networks", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1013-1013.

Authors

Marija Banovic, Aarhus University, Denmark
Vladan Arsenijevic, Seven Bridges Genomics, Serbia



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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