The Effects of Perspective on Prosocial Emotions and Intents

Conceptualizing perspectives into three types —victim, involved observer and disinterested observer, we investigate how perspective influences prosocial intents via its effects on prosocial emotions. We show that taking the perspective of victims or involved observers boosts empathic distress, but only the latter elicits high guilt and prosocial intent.


Canice M. C. Kwan, Robert S. Wyer, and Xianchi Dai (2017) ,"The Effects of Perspective on Prosocial Emotions and Intents", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 723-724.


Canice M. C. Kwan, Lingnan (University) College, Sun Yat-Sen University, China
Robert S. Wyer, The Chinese University of Hong Kong
Xianchi Dai, The Chinese University of Hong Kong


NA - Advances in Consumer Research Volume 45 | 2017

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