9-E: Children's Food-Related Consumer Socialization: Parental Goals and Strategies

We study food-related consumer socialization through family interviews in a qualitative study. Parents socialize children for healthy eating, but other concerns, such as preserving family cohesion, are perceived as more important. The findings suggest that family dynamics, parents’ goals, strategies and context are important for understanding children’s healthy eating socialization.


Alice Grønhøj and Malene Gram (2017) ,"9-E: Children's Food-Related Consumer Socialization: Parental Goals and Strategies", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1031-1031.


Alice Grønhøj, Aarhus University, Denmark
Malene Gram, Aalborg University, Denmark


NA - Advances in Consumer Research Volume 45 | 2017

Share Proceeding

Featured papers

See More


The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption

Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA

Read More


P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More


Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness

Linda Hagen, University of Southern California, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.