11-W: the Impact of Perceived Temperature on Responses to Psa Ads
This working paper finds that the affiliative sensations triggered through priming of warm/cold touch can increase the effectiveness of public service announcement (PSA) by increasing empathy, threat perceptions and donations to the cause. However, this is likely to be true only for high need for touch participants.
Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin, and Melika Kordrostami (2017) ,"11-W: the Impact of Perceived Temperature on Responses to Psa Ads ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1064-1064.
Akshaya Vijayalakshmi, Indian Institute of Management Ahmedabad, India
Meng-Hsien (Jenny) Lin, California State University Monterey Bay, USA
Melika Kordrostami, California State University San Bernadino, USA
NA - Advances in Consumer Research Volume 45 | 2017
When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions
Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA
When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product
Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA