11-W: the Impact of Perceived Temperature on Responses to Psa Ads
This working paper finds that the affiliative sensations triggered through priming of warm/cold touch can increase the effectiveness of public service announcement (PSA) by increasing empathy, threat perceptions and donations to the cause. However, this is likely to be true only for high need for touch participants.
Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin, and Melika Kordrostami (2017) ,"11-W: the Impact of Perceived Temperature on Responses to Psa Ads ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1064-1064.
Akshaya Vijayalakshmi, Indian Institute of Management Ahmedabad, India
Meng-Hsien (Jenny) Lin, California State University Monterey Bay, USA
Melika Kordrostami, California State University San Bernadino, USA
NA - Advances in Consumer Research Volume 45 | 2017
A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA