5-A: Affecting Consumers: a Fmri Study on Regulatory Focus Framed Information in the Field of Animal Welfare

Applying regulatory focus theory to animal welfare information, we show that promotion focus framed information elicits greater subjective liking, indicated by increased neural activity in the vmPFC. Moreover, framed information influence neural processing of subsequent information demonstrated by a greater activity in ACC, an effect not seen on behavioral level.



Citation:

Nadine Gier, Caspar Krampe, and Peter Kenning (2017) ,"5-A: Affecting Consumers: a Fmri Study on Regulatory Focus Framed Information in the Field of Animal Welfare ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1028-1028.

Authors

Nadine Gier, Heinrich-Heine-Universität, Germany
Caspar Krampe, Heinrich-Heine-Universität, Germany
Peter Kenning, Heinrich-Heine-Universität, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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