5-M: Saved By the Past? Activated Disease Threat Promotes Consumer Preferences For Nostalgic Products

Consumer research experienced a surge in interest in when and why consumers prefer nostalgic products. The present work complements this literature by examining the role of a yet untested antecedent for nostalgic consumption – salient disease threat. Across two studies we show that activated disease threat promotes heightened consumer nostalgic preferences.



Citation:

Dovilė Barauskaitė, Justina Gineikienė, and Bob M. Fennis (2017) ,"5-M: Saved By the Past? Activated Disease Threat Promotes Consumer Preferences For Nostalgic Products", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1014-1014.

Authors

Dovilė Barauskaitė, ISM University of Management and Economics, Lithuania
Justina Gineikienė, ISM University of Management and Economics, Lithuania
Bob M. Fennis, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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