20-U: Who Are the Influentials? Social Media, Opinion Leadership and New Product Adoption
This research examines how innovativeness and extraversion influence self-reported and sociometric opinion leadership in social media, which affect new product adoption. Findings contribute to extant work on new product adoption by showing that self-reported leadership and sociometric leadership are distinct characteristics because they act differently in their nomological networks.
Duygu Akdevelioglu and Selcan Kara (2017) ,"20-U: Who Are the Influentials? Social Media, Opinion Leadership and New Product Adoption ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1011-1011.
Duygu Akdevelioglu, University of California Irvine, USA
Selcan Kara, University of Massachusetts, Dartmouth, USA
NA - Advances in Consumer Research Volume 45 | 2017
O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results
Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
C1. Promoting Subjective Preferences in Simple Choices During Sleep
Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University