Feel Closer When Event Comes: Time-Moving Metaphor and Temporal Estimation

The ego-moving metaphor that people move towards the stationary event and the event-moving metaphor that event moves towards the fixed person were compared. Results show that people feel more arousing in the event-moving metaphor, which reduces their temporal estimation of the event compared with that in the ego-moving metaphor.


Xiaobing Xu, Rong Chen, and Miaolei Jia (2017) ,"Feel Closer When Event Comes: Time-Moving Metaphor and Temporal Estimation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 964-965.


Xiaobing Xu, Nankai University, China
Rong Chen, Tsinghua University, China
Miaolei Jia, National University of Singapore, Singapore


NA - Advances in Consumer Research Volume 45 | 2017

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