You Are Not As Smart As You Think You Are: Effects of Self-Perceived Knowledge on Consumer Information Processing and Decision Making

Product knowledge is highly crucial to understand consumer information processing and decision-making. We propose that greater self-perceived knowledge increases consumers’ susceptibility to omission neglect, resulting in more attitude extremity and increased purchase likelihood. Implications of the results for understanding self-perceived knowledge and omission neglect are discussed.



Citation:

Ruomeng Wu, Brianna Escoe, and Frank Kardes (2017) ,"You Are Not As Smart As You Think You Are: Effects of Self-Perceived Knowledge on Consumer Information Processing and Decision Making", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 962-963.

Authors

Ruomeng Wu, University of Cincinnati, USA
Brianna Escoe, University of Cincinnati, USA
Frank Kardes, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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