The Role of Holistic Processing on Enjoyment During Simultaneous Consumption
People frequently consume multiple stimuli simultaneously, such as listening to music while eating. We find that these combined experiences are more enjoyable when processed holistically versus analytically/locally. Primes or individual differences that focus attention on the whole experience make the individual components seem more complementary and the experience more coherent.
Robert Smith and Joseph P. Redden (2017) ,"The Role of Holistic Processing on Enjoyment During Simultaneous Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 186-190.
Robert Smith, Ohio State University, USA
Joseph P. Redden, University of Minnesota, USA
NA - Advances in Consumer Research Volume 45 | 2017
Understanding the Framing of Recommendations
Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Visual Perceptual Research in Marketing
Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA