The Role of Holistic Processing on Enjoyment During Simultaneous Consumption

People frequently consume multiple stimuli simultaneously, such as listening to music while eating. We find that these combined experiences are more enjoyable when processed holistically versus analytically/locally. Primes or individual differences that focus attention on the whole experience make the individual components seem more complementary and the experience more coherent.


Robert Smith and Joseph P. Redden (2017) ,"The Role of Holistic Processing on Enjoyment During Simultaneous Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 186-190.


Robert Smith, Ohio State University, USA
Joseph P. Redden, University of Minnesota, USA


NA - Advances in Consumer Research Volume 45 | 2017

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