20-R: Weird Products: Too Weird For Purchase, But Perfect For Sharing.
This paper challenges the common view that weirdness is negative and usually leads to negative consumers’ responses. Specifically, we found that compared to regular products, consumers’ information-share (purchase) intentions and behavior toward weird products are higher (lower), because of perceived funniness (failed sense-making of the product usefulness).
Qian (Claire) Deng and Paul Messinger (2017) ,"20-R: Weird Products: Too Weird For Purchase, But Perfect For Sharing.", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1024-1024.
Qian (Claire) Deng, University of Alberta, Canada
Paul Messinger, University of Alberta, Canada
NA - Advances in Consumer Research Volume 45 | 2017
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada
P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk
Yueyan Wu, Hunan University, China
Chunyan Xie, Western Norway University of Applied Sciences
Zhi Yang, Hunan University, China
Luluo Peng, Hunan University, China
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited