Consumer Value Co-Creation in Frontline Healthcare Services

This study develops a new framework for understanding the process of consumer value co-creation in the context of interactive service encounters in healthcare. Specifically, this research investigates the antecedents and outcomes of value co-creation in frontline service in the emerging and fast growing Complementary and Alternative Medicine (CAM) sector.


Sarah Dodds, Sandy Bulmer, and Andrew Murphy (2017) ,"Consumer Value Co-Creation in Frontline Healthcare Services", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 588-589.


Sarah Dodds, Massey University, New Zealand
Sandy Bulmer, Massey University, New Zealand
Andrew Murphy, Massey University, New Zealand


NA - Advances in Consumer Research Volume 45 | 2017

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