The Effect of Implicit Theories on Progress Or Proficiency in Self-Learning

The marketplace has seen a proliferation of products (fitness trackers, smartphone applications) that encourage consumers to engage in self-learning behaviors. These products provide two types of feedback: progress or proficiency cues. Three studies found that consumer learning is guided by implicit theories guiding attention to progress versus proficiency cues. 



Citation:

Lama Lteif, Ozge Yucel-Aybat, Pragya Mathur, and Lauren Block (2017) ,"The Effect of Implicit Theories on Progress Or Proficiency in Self-Learning", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 91-95.

Authors

Lama Lteif, Baruch College, USA
Ozge Yucel-Aybat, Pennsylvania State University-Harrisburg, USA
Pragya Mathur, Baruch College, USA
Lauren Block, Baruch College, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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