10-J: Fluency Leads to Overconfidence in Decision Making

In this paper, we explore an antecedence of overconfidence: perceptual fluency. Across our three studies, we demonstrate that perceptual fluency leads to a greater overconfidence bias, and that the metacognitive experience of feeling right in information processing underlies this fluency effect.


Fang-Chi Lu and Jinfeng (Jenny) Jiao (2017) ,"10-J: Fluency Leads to Overconfidence in Decision Making", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1046-1046.


Fang-Chi Lu, Korea University, South Korea
Jinfeng (Jenny) Jiao, State University of New York at Binghamton, USA


NA - Advances in Consumer Research Volume 45 | 2017

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