8-G: Power, Economic Situation and Financial Risk Taking

This paper focuses on the effect of an individual’s economic situation and feeling of power on financial risk taking. Across three studies, we illustrate that an individual’s level of power increases his or her financial risk taking, and that this effect is moderated by economic situation.



Citation:

Jinfeng (Jenny) Jiao and Fang-Chi Lu (2017) ,"8-G: Power, Economic Situation and Financial Risk Taking", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1036-1036.

Authors

Jinfeng (Jenny) Jiao, State University of New York at Binghamton, USA
Fang-Chi Lu, Korea University, South Korea



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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