The Drivers and Downstream Consequences of the J-Shaped Distribution of Consumer Online Reviews
We analyze over 130 million online reviews across 18 platforms to examine the prevalence and drivers underlying the J-shaped distribution of online reviews. Using secondary data, experiments and surveys we demonstrate that due to self-selection of which products to review, average ratings do not represent well consumers’ preferences and opinions.
Verena Schoenmueller, Oded Netzer, and Florian Stahl (2017) ,"The Drivers and Downstream Consequences of the J-Shaped Distribution of Consumer Online Reviews", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 302-306.
Verena Schoenmueller, Columbia University, USA
Oded Netzer, Columbia University, USA
Florian Stahl, University of Mannheim, Germany
NA - Advances in Consumer Research Volume 45 | 2017
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