The Drivers and Downstream Consequences of the J-Shaped Distribution of Consumer Online Reviews

We analyze over 130 million online reviews across 18 platforms to examine the prevalence and drivers underlying the J-shaped distribution of online reviews. Using secondary data, experiments and surveys we demonstrate that due to self-selection of which products to review, average ratings do not represent well consumers’ preferences and opinions.



Citation:

Verena Schoenmueller, Oded Netzer, and Florian Stahl (2017) ,"The Drivers and Downstream Consequences of the J-Shaped Distribution of Consumer Online Reviews", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 302-306.

Authors

Verena Schoenmueller, Columbia University, USA
Oded Netzer, Columbia University, USA
Florian Stahl, University of Mannheim, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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