10-A: Does Purging Lead to Better Self-Control? the Role of the “Simplification” Mindset

We propose that purging can activate a simplification mindset that features a mental process of simplifying, prioritizing, and abstracting. Such a mindset can carry-over to a subsequent, unrelated context with decision outcomes that involve self-control.


Lei Jia, Xiaoyan Deng, and Xiaojing Yang (2017) ,"10-A: Does Purging Lead to Better Self-Control? the Role of the “Simplification” Mindset", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1035-1035.


Lei Jia, Ohio State University, USA
Xiaoyan Deng, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA


NA - Advances in Consumer Research Volume 45 | 2017

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