The Role of Women, Sexualization and Objectification in Lgbtq Advertising
The sexualization of women is taking place in LGBTQ TV Advertising. Within LGBTQ advertisements, for women, the most dominant appeal is sexual. In terms of LGBTQ connotation, for female characters, the positive LGBTQ connotation is dominant. If the main character is female, then she is portrayed as a protagonist.
Citation:
Patrick van Esch, Ally Geisler, Lizabeth Kleintop, Gavin Northey, and Jonas Heller (2017) ,"The Role of Women, Sexualization and Objectification in Lgbtq Advertising ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 928-929.
Authors
Patrick van Esch, Moravian College, USA
Ally Geisler, Moravian College, USA
Lizabeth Kleintop, Moravian College, USA
Gavin Northey, University of Auckland, New Zealand
Jonas Heller, University of New South Wales, Australia
Volume
NA - Advances in Consumer Research Volume 45 | 2017
Share Proceeding
Featured papers
See MoreFeatured
E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective
Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers University, USA
Klaus G Grunert, Aarhus University
Featured
When Perceiving Oneself as a Spender Increases Saving
Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia
Featured
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana