Untangling the Effects of Self-Regulation Impairment and the Bright Side of Self-Regulation Exertion: the Role of Construal Level

Four experiments demonstrate that the self-regulation exertion brings individuals to a more abstract cognition level, and that the changes of construal level from self-regulation exertion could damage individual’s vigilance task, but benefit individuals’ creativity.



Citation:

Cony M. Ho, Szu-Han (Joanna) Lin, and Russell E. Johnson (2017) ,"Untangling the Effects of Self-Regulation Impairment and the Bright Side of Self-Regulation Exertion: the Role of Construal Level", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 663-664.

Authors

Cony M. Ho, University of Cincinnati, USA
Szu-Han (Joanna) Lin, University of Massachusetts, USA
Russell E. Johnson, Michigan State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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