Wine For the Table: Self-Construal and Choosing For Large Versus Small

We find that number of choice recipients and self-construal determine choice on behalf of self and others. Across four studies, both independents and interdependents account for others’ preferences when choosing for a small group. When choosing for a large group, however, personal preferences drive independents’, but not interdependents’, choices.



Citation:

Sarah Moore, Eugenia Wu, and Gavan Fitzsimons (2017) ,"Wine For the Table: Self-Construal and Choosing For Large Versus Small ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 222-227.

Authors

Sarah Moore, University of Alberta, Canada
Eugenia Wu, University of Pittsburgh, USA
Gavan Fitzsimons, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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