The Spirit of Giving: Impure Altruism in Funeral Contracts

In an archival study of 385 funerals, we find that executors spend more on funerals they planned for others than for themselves. Considered with seven experiments addressing selection effects and supernatural, reciprocal, and reputational confounds, we identify the utility of giving itself (“warm-glow”) as the driver of this self-other difference.



Citation:

Ximena Garcia-Rada, Sarah Whitley, Dan Ariely, and Carey Morewedge (2017) ,"The Spirit of Giving: Impure Altruism in Funeral Contracts ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 222-227.

Authors

Ximena Garcia-Rada, Harvard University, USA
Sarah Whitley, Boston University, USA
Dan Ariely, Duke University, USA
Carey Morewedge, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

G9. The Voice From Afar: How Reverberation Affects Consumer Cognition

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg

Read More

Featured

The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More

Featured

J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants

Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.