People Make More Informed Choices For Others
When people make choices, they identify their options and research the details that comprise their options. Respectively, these two search behaviors are called alternative- and attribute-search. In three studies, we find that the pursuit of information is higher when people choose for others—they search for more attributes and alternatives.
Evan Polman (2017) ,"People Make More Informed Choices For Others ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 222-227.
Evan Polman, University of Wisconsin-Madison, USA
NA - Advances in Consumer Research Volume 45 | 2017
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