Representations of Space: Methodological Tensions in Spatial Consumer Research

We explore the methodological tensions and disconnections between consumers’ lived spatial experiences and researchers’ representations of these experiences. Proposing a novel approach that combines ethnographic, historical, and Geographic Information Systems (GIS) research, we examine ways that consumer research can better align theoretical and methodological perspectives on space.



Citation:

D. Matthew Godfrey and Melanie Wallendorf (2017) ,"Representations of Space: Methodological Tensions in Spatial Consumer Research", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 135-139.

Authors

D. Matthew Godfrey, University of Arizona, USA
Melanie Wallendorf, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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