Representations of Space: Methodological Tensions in Spatial Consumer Research

We explore the methodological tensions and disconnections between consumers’ lived spatial experiences and researchers’ representations of these experiences. Proposing a novel approach that combines ethnographic, historical, and Geographic Information Systems (GIS) research, we examine ways that consumer research can better align theoretical and methodological perspectives on space.


D. Matthew Godfrey and Melanie Wallendorf (2017) ,"Representations of Space: Methodological Tensions in Spatial Consumer Research", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 135-139.


D. Matthew Godfrey, University of Arizona, USA
Melanie Wallendorf, University of Arizona, USA


NA - Advances in Consumer Research Volume 45 | 2017

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