How Multiple Stakeholders Produce Branded Urban Spaces

This article analyses the production of branded urban spaces. Drawing on Lefebvre’s spatial triad, I show how architecture and urbanism, brand narrative, and spatial governance concur to constitute the material, imagined, and lived dimensions of space, contributing to legitimize an exclusionary upper-class neighborhood in a Brazilian city.



Citation:

Rodrigo Castilhos (2017) ,"How Multiple Stakeholders Produce Branded Urban Spaces", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 135-139.

Authors

Rodrigo Castilhos, Unisinos Business School, Brazil



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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