Home, Contested Home À La Home Sweet Home: Understanding Legitimacy in a Midcentury Modern Taste Regime
We investigate how middle-class consumers with different cultural capital levels, understand and interpret the meanings of midcentury modern residential design. We uncover an ideological tension between traditional and neoliberal values. Practices of singularization and simulation, and displays of wealth and sovereignty set residents apart and activate different logics of governmentality.
Ankita Kumar (2017) ,"Home, Contested Home À La Home Sweet Home: Understanding Legitimacy in a Midcentury Modern Taste Regime", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 135-139.
Ankita Kumar, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 45 | 2017
K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision
Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA
More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption
Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales