Home Is Where the Tension Is? Examining the Cultural Complexity of Creating the Space of Home

We mobilize Lefebvre’s spatial triad to analyze how consumers negotiate the creation of space through home renovations. We introduce the role of a market visionary, who helps consumers maintain alignment between an historical understanding of the home, marketers’ representations of home, and the home as a site for self-enactment.



Citation:

Annetta Grant and Jay M. Handelman (2017) ,"Home Is Where the Tension Is? Examining the Cultural Complexity of Creating the Space of Home", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 135-139.

Authors

Annetta Grant, Bucknell University, USA
Jay M. Handelman, Queens University, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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