When Variety Isn’T Life’S Spice: the Impact of Implicit Self-Theories and Preference Forecasting on Anticipated Consumption Variety

Seven experiments document the importance of implicit self-theories in providing novel insight into both when and why consumers desire less (rather than more) variety in their future experiences and gain greater satisfaction in the desire for less (rather than more) variety in future experiences.



Citation:

Joshua J. Clarkson, Joshua T. Beck, and Mary C. Murphy (2017) ,"When Variety Isn’T Life’S Spice: the Impact of Implicit Self-Theories and Preference Forecasting on Anticipated Consumption Variety", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 74-78.

Authors

Joshua J. Clarkson, University of Cincinnati, USA
Joshua T. Beck, University of Oregon, USA
Mary C. Murphy, Indiana University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information

Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA

Read More

Featured

“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness

Hsiao-Ching Lee, National Kaohsiung University of Science and Technology
Chun-Tuan Chang, National Sun Yat-sen University
Yu-kang Lee, National Sun Yat-sen University
Hui-Wen Chang, National Sun Yat-sen University
Guei-hua Flora Huang, National Sun Yat-sen University

Read More

Featured

Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination

Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.