What Is a Consumption Experience?

Consumption experience is the heart of consumer behavior and value creation. This roundtable will explore several questions related to consumption experiences. What is a consumption experience and its most important dimensions? How do we study each dimension? How can we develop a more comprehensive view of consumption experience? This session integrates diverse perspectives and methodologies to guide research investigating how consumption experience drives value creation.



Citation:

Melissa Akaka and Gia Nardini (2017) ,"What Is a Consumption Experience?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1007-1007.

Authors

Melissa Akaka, University of Denver, USA
Gia Nardini, University of Denver, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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