What Is a Consumption Experience?
Consumption experience is the heart of consumer behavior and value creation. This roundtable will explore several questions related to consumption experiences. What is a consumption experience and its most important dimensions? How do we study each dimension? How can we develop a more comprehensive view of consumption experience? This session integrates diverse perspectives and methodologies to guide research investigating how consumption experience drives value creation.
Melissa Akaka and Gia Nardini (2017) ,"What Is a Consumption Experience?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1007-1007.
Melissa Akaka, University of Denver, USA
Gia Nardini, University of Denver, USA
NA - Advances in Consumer Research Volume 45 | 2017
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