14-S: Liminality in Consumer Research

This article integrates disparate consumer research on liminality, a transitional state of betwixt and between. It introduces a theory of consumer liminality, including a theoretical framework explaining what liminality is and what structures it, and the concept of liminal consumer performances, which captures how consumers do liminality.



Citation:

Laetitia Mimoun and Fleura Bardhi (2017) ,"14-S: Liminality in Consumer Research", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1049-1049.

Authors

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Read More

Featured

Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?

Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA

Read More

Featured

Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts

Noah VanBergen, University of Cincinnati, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.