14-S: Liminality in Consumer Research
This article integrates disparate consumer research on liminality, a transitional state of betwixt and between. It introduces a theory of consumer liminality, including a theoretical framework explaining what liminality is and what structures it, and the concept of liminal consumer performances, which captures how consumers do liminality.
Laetitia Mimoun and Fleura Bardhi (2017) ,"14-S: Liminality in Consumer Research", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1049-1049.
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
NA - Advances in Consumer Research Volume 45 | 2017
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