I Don't Have Now, But I Will Make Sure I Have Later: Saving For the Future Under Resource Deficiency Mindset

Consumers are less likely to save under a resource deficiency mindset than under a resource abundance mindset. However, when shifting consumers' focus to their future-self (vs. their current self), the effect is reversed and saving behavior increases under a resource deficiency mindset.



Citation:

Danit Ein-Gar, Liat Levontin, and Angela Lee (2017) ,"I Don't Have Now, But I Will Make Sure I Have Later: Saving For the Future Under Resource Deficiency Mindset", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 253-257.

Authors

Danit Ein-Gar, Tel-Aviv University, Israel
Liat Levontin, Israel Institute of Technology, Israel
Angela Lee, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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