Acting on Information: Reminders of Resource Scarcity Promote Adaptive Behavior and Flexible Thinking

We propose that reminders of resource scarcity elicit cognitive flexibility, in service of the desire to advance one’s own welfare. We demonstrate that consumers reminded of resource scarcity are better able to identify information relevant to the costs and benefits inherent to different outcomes, and adaptively respond to this information.



Citation:

Kelly Goldsmith, Caroline Roux, and Anne Wilson (2017) ,"Acting on Information: Reminders of Resource Scarcity Promote Adaptive Behavior and Flexible Thinking", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 253-257.

Authors

Kelly Goldsmith, Vanderbilt University, USA
Caroline Roux, Concordia University, Canada
Anne Wilson, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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