Drivers of Sequential Shortlist Decisions

In a choice involving many options, people often make a shortlist. Further, options are often added to the shortlist sequentially. We investigate the drivers of sequential shortlist decisions. We find support for the theoretical model proposed by Hauser and Wernerfelt (1990), but also novel psychological insights to refine the model.



Citation:

Wendy Liu and Itamar Simonson (2017) ,"Drivers of Sequential Shortlist Decisions ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 373-378.

Authors

Wendy Liu, University of California San Diego, USA
Itamar Simonson, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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