Tra Il Dire E Il Are C‘È Di Mezzo Il Mare*: an Investigation Into the Ethical Purchasing Gap *Italian Proverb: Between Saying and Doing Is Half a Sea

Comparing self-reported intentions and observed actual behavior this study contributes to our understanding of the ethical purchasing gap. Consumers who don’t walk their talk are more price sensitive, exhibit more inertia in purchasing behavior, and have a lower income than consumers with consistent Fair Trade purchasing intentions and purchasing behavior.



Citation:

Andreas Plank (2017) ,"Tra Il Dire E Il Are C‘È Di Mezzo Il Mare*: an Investigation Into the Ethical Purchasing Gap *Italian Proverb: Between Saying and Doing Is Half a Sea", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 461-464.

Authors

Andreas Plank, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Featured

F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information

Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada

Read More

Featured

G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.