Tra Il Dire E Il Are C‘È Di Mezzo Il Mare*: an Investigation Into the Ethical Purchasing Gap *Italian Proverb: Between Saying and Doing Is Half a Sea
Comparing self-reported intentions and observed actual behavior this study contributes to our understanding of the ethical purchasing gap. Consumers who don’t walk their talk are more price sensitive, exhibit more inertia in purchasing behavior, and have a lower income than consumers with consistent Fair Trade purchasing intentions and purchasing behavior.
Andreas Plank (2017) ,"Tra Il Dire E Il Are C‘È Di Mezzo Il Mare*: an Investigation Into the Ethical Purchasing Gap *Italian Proverb: Between Saying and Doing Is Half a Sea", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 461-464.
Andreas Plank, University of Innsbruck, Austria
NA - Advances in Consumer Research Volume 45 | 2017
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