10-T: the Moderating Effect of Handedness on Lateral Placement Effects
This research examines differences in product preference for people based on handedness. We find that right-handers are influenced by display order while left-handers are not. No matter which side a stimulus is placed on, left-handers will not vary in their choices. Right-handers favor the choice that is presented first.
Stephen Gould and Emily Goldsmith (2017) ,"10-T: the Moderating Effect of Handedness on Lateral Placement Effects", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1030-1030.
Stephen Gould, Baruch College, USA
Emily Goldsmith, Marymount Manhattan College, USA
NA - Advances in Consumer Research Volume 45 | 2017
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Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China
B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
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