How “Effort Balancing” Explains Dynamic Effects of Incentives on Motivation

Short-term reductions in task engagement after a temporary incentive ends do not represent “crowding-out”, but are instead due to a temporary desire for a taking a break after exerting extra effort. The temporary reduction in engagement is mitigated by having exerting less effort, taking pride in accomplishment, and task novelty.



Citation:

Indranil Goswami and Oleg Urminsky (2017) ,"How “Effort Balancing” Explains Dynamic Effects of Incentives on Motivation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 129-134.

Authors

Indranil Goswami, University of Buffalo, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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