Not All Bad Apples Spoil the Bunch: Order Effects on the Evaluation of Groups
When group members are encountered in a random sequential order, people expect the first (vs. middle or last) member to be more diagnostic of the group. Therefore, they weigh the performance of the first (vs. middle or last) more heavily in their predictions and decisions about the whole group.
Janina Steinmetz, Rima Toure-Tillery, and Ayelet Fishbach (2017) ,"Not All Bad Apples Spoil the Bunch: Order Effects on the Evaluation of Groups", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 248-252.
Janina Steinmetz, Utrecht University, Netherlands
Rima Toure-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA
NA - Advances in Consumer Research Volume 45 | 2017
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